Building a Strong Digital Presence for Thala
Client Overview
Thala is a premium marine ingredients brand under Thai Union Ingredients, a leading global provider of nutritional ingredient solutions. Their products, sourced from sustainably wild-caught fish, offer end-to-end supply chain transparency and full traceability. As a new brand, Thala needed a corporate website to establish trust, educate their audience, and strengthen their industry presence.
Results & Impact
While Primal handled content optimization, we ensured the site was structured with best SEO practices, including:
Fast-loading design elements.
Proper heading hierarchies for readability and search ranking.
Mobile-first performance optimization.
The Challenge
Thala faced several key challenges:
No existing website: This was their first digital presence, requiring a strategic approach from the ground up.
Branding gaps: Apart from a logo, font, and colors, no brand imagery or product visuals were provided, requiring concept exploration.
SEO content difficulties: Since Thala’s products are highly specialized, crafting SEO-friendly content was a challenge—especially as Primal’s content team initially lacked technical knowledge of their industry.
Our Approach
Discovery & Research
Kickoff meeting: Thala introduced their brand vision and product range.
Competitor analysis: We studied top brands in the marine ingredients industry and reviewed client-provided website references.
Brand exploration: Since brand assets were minimal, we iterated through concept designs to establish a clear design direction.
Design & Content Strategy
Skipping wireframes: Given the project’s budget and the straightforward nature of a corporate website, we moved directly to concept designs.
Iterative Concept Design Phase:
Created homepage + one additional page as a proof of concept.
Went through multiple design iterations based on client feedback.
Parallel Content Development, while we designed, Primal’s content team worked with the client to finalize SEO content.
Full Design Phase:
Designed all key pages: Homepage, About Us, Products, and more.
After desktop designs were approved, we created fully responsive mobile designs.
Integrated finalized content and imagery once provided by the client.
Industry Insights & Takeaways
Looking Ahead
Once the website goes live, performance metrics will help refine future iterations. Meanwhile, Thala now has a strong digital foundation to grow its presence in the marine ingredients industry.
