Elevating Trust and Usability for CompAsia's E-Commerce Platform
Client Overview
CompAsia is a leading provider of second-hand smartphones and electronic devices across Asia. Given the nature of their business, establishing trust and credibility is essential to driving sales and customer confidence. Their primary goal was to redesign their website to reflect modern UX standards, improve mobile usability, and reinforce customer trust in buying refurbished devices online.
Results & Impact
The Challenge
CompAsia’s previous website struggled with:
Poor Mobile Usability: The mobile experience was not optimized, leading to high bounce rates.
Lack of Branding & Trust Signals: The website’s outdated UI did not establish credibility, making users hesitant to make purchases.
Unclear Navigation & User Flow: Customers faced friction when browsing products, leading to a drop in conversions.
Inconsistent UX Elements: Typography, CTAs, and accessibility needed improvement.
Our Approach
To ensure a seamless, trust-building redesign, we followed a structured approach:
Stakeholder & Team Workshops: Engaged with CompAsia’s COO, regional heads, and marketing team to align goals and challenges.
Competitive Analysis & UX Audit: Benchmarked against top e-commerce platforms and identified gaps in usability and trust factors.
User-Centered Design Process:
Prioritized a mobile-first approach to optimize performance for the largest segment of users.
Iterated over 10 versions of the homepage, incorporating real user feedback at each stage.
Conducted iterative testing on key pages, including Product Listing, Product Detail, Category, and Checkout Pages.
The Solution
Enhanced UI & Branding:
Redesigned the website with a cleaner, modern aesthetic that instills confidence in users.
Improved color contrast, typography, and CTA placements to enhance readability and accessibility.
Improved Mobile Navigation & Responsiveness:
Optimized layouts for seamless shopping on smartphones and tablets.
Implemented an intuitive mega menu with filters, allowing users to find products faster.
E-Commerce Best Practices & Trust Signals:
Enhanced product detail pages with a dynamic configurator, allowing users to explore phone specifications easily.
Strengthened trust indicators (customer reviews, warranties, clear return policies) to encourage conversions.
Collaborative Weekly Reviews:
Maintained Collaborative Weekly Reviews: to align design iterations with business objectives.
Ensured seamless coordination between design, marketing, and development teams.
Client Testimonial
Roy Siew
Regional Head - Compasia
Key Takeaways
Looking Ahead
With a successful redesign, CompAsia is now positioned as a leader in the refurbished electronics e-commerce space. Their enhanced platform not only improves customer experience but also sets a foundation for future feature expansions, including their new subscription model.
